Dear Union
I am very glad to see we are taking up this issue. While recognising that the name 'instructor' is not the only problem here, I particularly like the Confucius quote, and would add that Instructor is definitely not an appropriate name for university teachers.
A concordance search for 'instructor' reveals that it is used almost exclusively to refer to work that does not require a BA/BSc, never mind a higher degree. See below for the results of a search (British and American English; 56 million words of contemporary English) using Collins Cobuild (http://www.collins.co.uk/Corpus/CorpusSearch.aspx).
As you will see, Instructors generally teach fitness, driving, swimming, skiing and other practical/physical skills. Useful jobs, but not associated with the teaching of academic subjects in a university. Does CUHK really want to give the impression that a third of classes are non-academic?
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